{"title":"SHOP ALL","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:dd5c62a8-0a7b-49f7-b979-5b953233d323-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3b7bf061-b70c-48b7-8eca-0d54a4139e81\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003ch3 data-start=\"148\" data-end=\"178\"\u003e\u003cstrong data-start=\"152\" data-end=\"176\"\u003eIUNI — ROOTED IN YOU\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"179\" data-end=\"243\"\u003e\u003cstrong data-start=\"179\" data-end=\"243\"\u003eA collection for every body. A statement that begins within.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"245\" data-end=\"609\"\u003eRooted in You is IUNI’s exploration of presence—quiet, grounded, and deeply personal. This collection is created for anyone who believes that comfort and confidence can exist together, and that clothing should support your natural rhythm rather than overpower it. It’s an invitation to connect with yourself through pieces that feel familiar, effortless, and true.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"1056\"\u003eBuilt with breathable fabrics, thoughtful tailoring, and silhouettes that move with the wearer, each piece in this collection is meant to sit comfortably across all bodies. Fluid shirts, relaxed trousers, sculpted basics, and structured outerwear—Rooted in You blends the softness of comfort with the strength of clean, modern lines. Every garment is intentionally unrestrictive yet defining, creating a balance that feels natural and universal.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1887\"\u003eEvery silhouette is crafted to be lived in:\u003cbr data-start=\"1730\" data-end=\"1733\"\u003ePieces that breathe with you.\u003cbr data-start=\"1762\" data-end=\"1765\"\u003ePieces that move as you move.\u003cbr data-start=\"1794\" data-end=\"1797\"\u003ePieces that let your natural beauty, energy, and expression rise above the garment itself.\u003c\/p\u003e\n\u003cp data-start=\"1889\" data-end=\"2071\"\u003eRooted in You is about returning to comfort, ease, and inner stillness.\u003cbr data-start=\"1960\" data-end=\"1963\"\u003eIt’s about presence, not performance.\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eIt’s about being \u003cem data-start=\"2020\" data-end=\"2025\"\u003eyou\u003c\/em\u003e—uncomplicated, unforced, undeniably grounded.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","products":[{"product_id":"nyira-set","title":"AZRA SET","description":"\u003cp\u003eMade in handwoven cotton Jamdhani with a sleeveless square-neck kurta and straight-fit salwar. Features a contoured bodice, breathable finish, side zipper closure, and bottoms with elasticated waistband for everyday ease.\u003c\/p\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":45614063157438,"sku":"IUNIAZRASET01","price":4500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45614063124670,"sku":"IUNIAZRASET02","price":4500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45614063190206,"sku":"IUNIAZRASET03","price":4500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/IMG_1094.heic?v=1778954845"},{"product_id":"layla-set","title":"LAYLA SET","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMade in lightweight handwoven cotton Jamdhani with a full-sleeve square-neck kurta and Farshi salwar. Designed in an oversized silhouette with breathable construction, kurta lining, and bottom with elasticated waistband.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":47233121910974,"sku":"IUNISAFATOP01","price":5200.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47233121943742,"sku":"IUNISAFATOP02","price":5200.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47233121976510,"sku":"IUNISAFATOP03","price":5200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/laylaset2.png?v=1778937351"},{"product_id":"zoya-set","title":"ZOYA SET","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted in breathable Sanganeri hand block print cotton with a relaxed sleeveless kurta and flared sharara. Lightweight construction designed for ease, movement, and warm-weather comfort.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":47233971060926,"sku":"IUNIZOYASET01","price":6550.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47233971093694,"sku":"IUNIZOYASET02","price":6550.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47233971126462,"sku":"IUNIZOYASET03","price":6550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/zoya_set_1.png?v=1778938565"},{"product_id":"safa-top","title":"SAFA KURTA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMade in a breathable cotton-linen blend with a sleeveless silhouette and clean V-placket neckline. Features subtle blue  cotton jacquard bias binding detailing and a contoured fit flowing into a soft A-line shape.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":47234346877118,"sku":"IUNSAFATOP01","price":1800.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47234346909886,"sku":"IUNSAFATOP02","price":1800.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47234346942654,"sku":"IUNSAFATOP03","price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/safa_4.png?v=1778939418"},{"product_id":"noor-top","title":"NOOR KURTA","description":"\u003cdiv class=\"\" data-turn-id-container=\"request-69fbb897-9614-8324-ad72-ef76d16df00e-2\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69fbb897-9614-8324-ad72-ef76d16df00e-2\" data-turn-id-container=\"request-69fbb897-9614-8324-ad72-ef76d16df00e-2\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4c400b95-e43b-4998-ba7f-9b72ea73d070\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"316\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMade in textured cotton jacquard, a round v neck placket with a relaxed silhouette. Detailed with cotton biased binded edges and small side slits \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":47234483552446,"sku":"IUNINOORTOP01","price":2800.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47234483585214,"sku":"IUNINOORTOP02","price":2800.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47234483617982,"sku":"IUNINOORTOP03","price":2800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/noorkurta2.png?v=1778939534"},{"product_id":"sana-dress","title":"SANA DRESS","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted in green textured cotton jacquard with a fitted bodice, straps square neck and back smocking detail, gives a flared Anarkali silhouette.Designed to offer graceful movement while maintaining a structured yet breathable feel.\u003cbr\u003e\u003c\/p\u003e","brand":"IUNI","offers":[{"title":"S","offer_id":47234639823038,"sku":"IUNISANADRESS01","price":4200.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47234639855806,"sku":"IUNISANADRESS02","price":4200.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47234639888574,"sku":"IUNISANADRESS03","price":4200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/files\/sanadress1.png?v=1778939665"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4260\/7806\/collections\/banner_1.png?v=1778958813","url":"https:\/\/iuni.co.in\/collections\/rooted-in-you.oembed","provider":"IUNI","version":"1.0","type":"link"}